I led creative direction on this national mental health campaign for LGBTQ+ audiences for DeutschLA. I also directed the hero film and physical media campaign, including a full suite of assets: billboards, banners, and digital placements.

How do you speak to a community defined by its diversity? I grounded the piece in a shared POV: many of us learned to hide parts of ourselves early on, and that weight can last a lifetime. But community reframes the struggle—we're often kinder to our friends than we are to ourselves – taking care of me is taking care of us.